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Choosing the right tire brand is not only confusing, it can be downright frustrating. Not only is there a dizzying array of tire makers out there, some of them even manufacture multiple brands, molding a different brand name into the same exact tire. So how do you sort through brands and tread wear ratings, warranties and build quality, and end up with a great set of tires?

Start with a trusted brand. Toyo, Nitto, Hercules; these are tire brands that have stood the test of time and enjoy a great reputation for making top grade tires. Unlike mass-marketed manufacturers that pump out millions of me too tire products under multiple brand names, these companies and others like them specialize in purpose-built tires and depend on trusted distributors to recommend them to customers. Hercules, for instance, has special qualifications for dealers and limits distribution to only an elite few companies that they can trust to deal directly with the customer. You won't find Hercules in the bargain basement of your fly-by-night online store. A company that cares enough to sell fewer tires to the right people by the right people is one you can surely trust.

Make sure the brand you choose has the proper tire for your application. Often, tire shoppers make the mistake of using the tire size as the determining factor. When it comes to choosing the right tire brand, size is only a small part of the equation. Tire types can be very generalized, like your standard all weather passenger car tire, or they can be very specialized. Tread design, the hardness of the rubber compound and other factors can make a tire perfect for running at high speed on a curvy road or better suited to hitting a rocky trail with your 4x4.

Some tire manufacturers are better at one extreme or the other while some specialize in comfortable, competent daily driver products. Only a tire professional, someone who works with tires every day like the people at The Top Shop, knows the ins and outs of each tire brand. They hand-pick the best tire brands and models so they can offer a wide variety of tires to meet the needs of each and every customer; from fast and furious sports car drivers to parents with minivans and SUVs full of future sports icons.

Whatever you drive and however you drive it, drop by The Top Shop and they will be happy to recommend the brand that is right for you.